Jun 26, 2026Trading
China (Guangzhou) Cross-border E-commerce Fair
The 2026 China (Guangzhou) Cross-border E-commerce Fair will be held from June 16 to 18
China (Guangzhou) Cross-border E-commerce Fair
Nearly 40 National Industrial Clusters, Over 50 Cross-Border E-Commerce Platforms, 200+ Service Providers, and 1,000+ Supply Chain Companies to Participate
On the afternoon of June 11, a press conference for the 2026 Cross-Border E-Commerce Trade Fair (referred to as the "Cross Fair") revealed that the 2026 China (Guangzhou) Cross-Border E-Commerce Trade Fair will be held from June 16 to 18 at the Guangzhou Import and Export Fair Complex. Compared to the previous edition, this year's Cross Fair has seen significant improvements in exhibition scale, number of participating companies, number of professional forums, and overall organization. The exhibition area exceeds 50,000 square meters, featuring nearly 40 national industrial clusters, over 50 cross-border e-commerce platform companies, more than 200 cross-border e-commerce service providers, and over 1,000 supply chain enterprises.
In 2021, the China Foreign Trade Centre Group founded the Cross Fair. The cumulative exhibition area has surpassed 200,000 square meters, with over 170,000 attendees, making it the most industry-recognized event of its kind in China.
It is understood that in terms of scale alone, this year's Cross Fair covers over 50,000 square meters, a 24.6% increase from the previous edition. The larger exhibition space reflects the industry's growing recognition and further elevates the Cross Fair's platform agglomeration capabilities. At this year's event, the number of participating cross-border e-commerce platform companies has exceeded 50 for the first time, and the Amazon SPN (Service Provider Network) zone has expanded to over 600 square meters. More than ten emerging-market e-commerce platforms—such as HinaGou, Wayfair, and Trendyol—are making their debut, achieving comprehensive coverage of major global markets including Europe, the Americas, Southeast Asia, and Latin America, and initially establishing a diversified ecosystem of "consolidating mature markets, tapping into emerging markets."
The Cross Fair will also feature over 30 concurrent industry forums and live-streaming events, centered around three major themes: policy interpretation, e-commerce platform trends, and technology empowerment, providing enterprises with cutting-edge practical strategies and avenues for cognitive upgrading. On June 16, "E-Commerce Platform Day" will bring together leading platform companies such as Amazon Global Selling, Temu, SHEIN, TikTok Shop, and Alibaba International Station to offer integrated guidance on "merchant onboarding + policy interpretation + operational training" for going global. On June 17, "AI Day" will partner with 1688, Made-in-China.com, and leading media outlets to deeply share case studies on AI tool applications and smart product selection, comprehensively enhancing enterprises' global competitiveness.
"At this year's Cross Fair, Guangzhou will once again present a unified image as the 'China (Guangzhou) Cross-Border E-Commerce Comprehensive Pilot Zone,' continuously polishing Guangzhou's distinctive cross-border e-commerce brand and showcasing its development achievements," said He Yongming, Director of the Foreign Trade Development Division of the Guangzhou Municipal Commerce Bureau, at the media conference. He introduced three major breakthroughs in Guangzhou's participation this year: First, exhibiting companies precisely cover characteristic industrial clusters. This year, in collaboration with the 1688 platform, 16 companies have been precisely recruited to exhibit, covering product categories such as bags, apparel, 3C electronics, and daily chemicals. In addition, nearly 40 companies will appear together, spanning almost all of Guangzhou's advantageous industrial clusters—including apparel, cosmetics, bags, auto parts and motorcycles, and trendy toys—demonstrating the city's unique strengths and capabilities in cross-border e-commerce. Second, themed forums will feature practical experience sharing from leading institutions. This year, Guangzhou will continue to host a themed forum titled "Accelerating Brand Upgrading, Supporting Industries to Go Global," inviting Google, EhaiChuang, Paofu Media, and others to share real-world brand globalization strategies, assisting traditional foreign trade enterprises in accelerating their international market expansion and empowering the city's industrial cluster transformation and upgrading. Third, the exchange platform will foster ecosystem development. This year, Guangzhou will further leverage the exhibition venue's role, collaborating with leading enterprises in areas such as e-port, finance and taxation, and marketing to host five exchange events, focusing on in-depth discussions of cross-border e-commerce policy interpretation, corporate financial and tax compliance, international trade rules, and industrial resource integration.
This year's Cross Fair will also partner with commerce authorities from more than 20 provinces and regions across China to organize multiple specialized industrial clusters to exhibit collectively in "alliance pavilions," scaling up the aggregation of industrial resources.
Hu Kun, Director of the E-Commerce Division of the Guangdong Provincial Department of Commerce, stated that to support quality enterprises from Guangdong's industrial clusters in deeply connecting with cross-border e-commerce platforms, overseas warehouses, and other resources, and to effectively expand cross-border e-commerce imports and exports, the department will provide support to Cross Fair exhibitors that have been reviewed and recommended by municipal and prefectural commerce bureaus. "Priority support will be given to 22 enterprises from cross-border e-commerce + industrial cluster pilot cooperations, including Zhongshan lighting fixtures, Jieyang apparel, Huizhou women's shoes, Jiangmen home appliances, Shantou toys, Chaozhou ceramics, Shanwei jewelry, Yangjiang hardware, Zhanjiang home appliances, and Zhaoqing hardware."
Reprinted from Guangzhou Daily
